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E-cigarette users may no longer be able to purchase life insurance at cheaper rates than those who smoke regular tobacco products. As more illnesses and, in some instances, deaths are reported from vaping, insurers now appear to be charging the same high premiums for both categories. The nation's fourth-largest life insurer, Prudential, says vapers who inhale from a hand-held electronic vaporizer rather than a traditional cigarette will now be classified as regular smokers and pay more when applying for individual life coverage, according to a company statement on Wednesday.