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The Andrews Labor Government has launched a new campaign to raise awareness of the risks associated with e-liquids after information it describes as “alarming” revealed the product is becoming “more deadly”.

Minister for Health Jenny Mikakos released data from the Victorian Poisons Information Centre that shows concentrations of nicotine are getting stronger and the number of child poisonings from e-liquids are increasing.

The standard nicotine percentage in pre-packaged liquids is between 0.06% to 0.38%.