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Health Canada and its provincial counterpart in Quebec are investigating a widely disseminated Imperial Tobacco advertisement on vaping to see whether it violates advertising laws.

The ad in question, which ran on several media platforms, warns of an "epidemic of disinformation" and of "hypocrisy" surrounding vaping. It was launched by Imperial Tobacco, which sells Vype vaping products through its parent company, British American Tobacco.

In an email, the federal health minister's office said, "inspectors are currently reviewing the ad and the associated website."