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In the wake of last year’s EVALI lung injury outbreak and a raft of legislative and media reactions to perceived threats to youth, an intriguing question is being asked about one potential cause of the exaggerated-but-real rise in nicotine vaping among teens who don’t smoke. Are anti-vaping advertisements inadvertently promoting product recognition and uptake among youth?

In a December report for the Competitive Enterprise Institute, Senior Fellow Michelle Minton argued that anti-vaping campaigns portraying e-cigarettes as a deadly youth epidemic have the opposite effect to that intended. [...]