An Asia-wide education and information campaign, #SmokeFree4Life, was launched last month, and is urging the World Health Organization (WHO) and the Philippines' Department of Health (DOH) to respect the rights of smokers who wish to switch to safer alternatives such as e-cigarettes in order to quit smoking or reduce harm. “We, vapers and former smokers, and advocates of tobacco harm reduction, have an opportunity to add to the global discussions on ENDS, heat-not-burn tobacco products and snus as much safer alternatives to combustible cigarettes. [...]