MEMO: PUBLIC HEALTH CAN WE TALK?

Paddy Costall | 5 January 2015

Over the festive period public health soured the mood somewhat with yet another scare campaign about the dangers of smoking (http://www.bbc.co.uk/news/health-30591236) and it made me compelled to pen this short memo.

In it I would like to start by looking beyond the content, intention or potential impact of this particular campaign - or any others for that matter - and concentrate on some fundamental principles that go towards understanding the human condition and behaviour.

Read more ...