Joe Gitchell
Impact of Flavor Descriptors on Youth Interest in Electronic Cigarettes - 2
March 9, 2015
Glantz and Popova raise a methodological issue regarding our study, focusing on the use of a single item to assess product interest. While multi-item scales can often be useful, or superior, it is...
Impact of Flavor Descriptors on Youth Interest in Electronic Cigarettes - 1
March 7, 2015
Concerns about initiation of e-cigarette use by nonsmoking teens have focused on the expected and assumed appeal of flavors. It is important to replace assumptions with data. Our study shows that ...
What drives anti e-cig sentiments? Potential Insights in to the Reasoning of Skeptics
April 22, 2014
This blog entry originated as an e-mail response to questions from Dr. Gil Ross of the American Council on Science and Health regarding my personal views on the rationale and reasoning behind many...