With Cancer being responsible for 20% of all deaths in Europe, earlier this year on February 4th, the European Commission (EC) announced Europe’s Beating Cancer Plan. [...] “Tobacco use, in particular cigarette smoking, is the main risk factor for cancer death in Europe. Various measures to fight against smoking appear heterogeneous and inconsistently implemented. Overall, the WHO Europe region is the global area with the highest tobacco consumption, with major discrepancies between Member States, as the proportion of smokers varies by a factor of up to 5 from one country to another,” read an excerpt from the document.