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A now-defunct e-cigarette retailer has agreed to pay $50 million to resolve allegations it marketed and sold vaping products to minors by appealing to their social media preferences, taste for fruit flavors and penchant to listen to influencers.

The settlement agreement was announced Thursday by Massachusetts Attorney General Maura Healey, whose office accused Eonsmoke of "a coordinated advertising campaign intentionally targeted at consumers who were not of the minimum legal purchase age to purchase tobacco products" -- which in Massachusetts is 21.