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Several associations representing some 3,000 domestic vape entrepreneurs, manufacturers, importers, and retailers have voiced their concern over the Ministry of Health's (MoH) move to equate vape with cigarettes following a recent announcement that vape will be regulated similarly to cigarettes.

The joint statement from the Malaysia Retail Electronic Cigarette Association (MRECA), Malaysian Vape Industry Advocacy (MVIA), and Dewan Perniagaan Vape Malaysia (DPVM) come in the wake of health minister Khairy Jamaluddin's 'Generation Endgame' proposal to ban the sale of cigarettes and vape products to those born after 2005.