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A new study launched at the ninth annual Global Forum on Nicotine (#GFN22) in Warsaw shows implementation of the WHO's tobacco control measures known as MPOWER has no clear association with low-levels of tobacco-related mortality in Europe. Instead, the independent research, conducted by distinguished tobacco dependence researcher Dr Lars M. Ramström, shows that switching from smoking to Swedish-style snus, a safer nicotine product, is a more effective strategy to reduce the harms caused by tobacco.