On November 15, Knowledge-Action-Change (KAC), a public health group in the United Kingdom, published its latest Global State of Tobacco Harm Reduction report. Titled “The Right Side of History,” it outlines both the origins of THR and the current obstacles to reducing smoking-related deaths across the globe.

“A failure to recognize and exploit the potential of tobacco harm reduction will mean millions more avoidable deaths each year, and contribute to an ever-growing burden of disease that disproportionately affects the most vulnerable countries and communities,” Gerry Stimson, the founder and director of KAC, said in a press statement.