While federal regulators have not approved vaping as a smoking cessation aid, it is nonetheless marketed by some as a life-saving strategy for smokers trying to quit.

Testimonials from people who have successfully switched from smoking combustible tobacco to vaping are emotionally charged.

“If it wasn’t for vaping, I would have died from smoking cigarettes. Vaping has given me the opportunity to live longer and enjoy my children,” one such testimonial reads.