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Cigarette smoking is huge both from an economic standpoint and globally. It’s equivalent of about $850 billion a year. There are about 1.1 to 1.3 billion cigarette users worldwide. We also have other products like bidis in India and Kretek in Indonesia. We have lots of oral tobacco products in addition to that. But, we are seeing a disruption in the marketplace as new products are coming in. They can replace the lethal products. [...]