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In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its $9 billion advertising budget to activities occurring in retail settings. A new study [...] fills an important gap by documenting specific characteristics of storefront tobacco advertisements in the context of today's diverse tobacco product landscape. [...] "The mechanisms through which tobacco advertising in retail settings influence product use are not well understood, particularly for non-cigarette products," [...]